La Prairie has always had a close connexion to Art Basel.
In 2019, we were asked to create and produce a series of digital brand content which would follow the work of 4 artists in the making of a special piece of art linked to caviar, a main component of the brand identity.
Content was posted before, during and after Art Basel show on La Prairie Instagram account.
Teaser
The Artists
Living Cells by Paul Coudamy